I’m Lexi Wright — part marketer, part rancher, and someone who’s spent a lot of years trying to make sense of how modern life fits with the values we were raised on. I started my marketing agency, Back Pocket Social, to help rural businesses and food producers grow based on what makes them real. And along the way, I realized the same lessons apply to all of us...in work, family, and how we lead in our homes.

I care about these topics because I’ve lived them. I know what it feels like to juggle business, kids, and chores while trying to build something that matters. My work is about reconnecting to what really matters so we can build lives and communities that actually hold up.