Growing Solutions from the Ground Up
WHY BACK POCKET SOCIAL
I started Back Pocket Social because we kept running into the same problems our clients do. I've learned the same thing over and over: the best solutions to rural problems come from the people living them, not from outside. It's why I started this agency instead of settling for one that didn't understand ag, and why I host Farming on Purpose, telling the stories of farmers doing the same thing for themselves. Today that belief is backed by a full in-house team — strategy, content, photography, video, and web design. Based in Kansas, working with clients across the country.
Lexi Wright
Lead Strategist, Marketing Automation, Advertising, Copywriting
Sienna Wingerson
Photography, Videography, Event Management
Ashley McKenny
Photography, Videography, Design, Content Creation
At our core, we're passionate about supporting the next generation of people making rural communities and food production thrive, working to help them overcome the challenges of growth and expansion.
LISTEN FIRSTHAND TO THE NARRATIVE WE’RE WRITING IN AGRICULTURE
We know there is a huge barrier to entry for beginning farmers and ranchers. We know farming and ranching can be a financially and mentally stressful job. It's time we start talking about how we can set our kids up for something better.
REAL STORIES, REAL GROWTH
Speaking & media
Lexi knows the business side of agriculture because she lives it. As both a marketing agency owner and a farm and ranch owner, she connects with audiences in a way that feels genuine and practical.
PAST ENGAGEMENTS
Kansas State University
Women in Agriculture Conference
Cattle Conference
FFA
PODCAST FEATURES
The Cowboy Boot Podcast
The Rural Woman Podcast
Harvesting Her Way Podcast
Barnyard Language Podcast
Off-Farm Income Podcast
The Cattleman U Podcast
Every Successful Rancher Podcast
WHO WE SERVE
Rural is the only market we serve
Farms, ranches, food brands, and ag organizations aren't a niche we dabble in. It's the only kind of business we work with, full stop.
WHAT IT COSTS
Full-service, without the enterprise price tag
We build lean, effective systems that put your budget to work, so real marketing stays in reach no matter your size.