One Team.
Every Deliverable
Full-service marketing, built around your business.
We build strategy, design, and content around how you actually work, for farms, ranches, food brands, and ag organizations who are tired of the agency runaround.
Ag has its own language. We're not translating it. We speak it.
Some of our clients are one-person operations wearing every hat.
Others are organizations with departments and budgets who need a partner who already speaks agriculture and rural business.
We work with both, and we don't change who we are to do it.
WHAT WE DO
Services built for agriculture and rural business, not adapted for it
Social Media Management
Content and posting handled so it's off your plate, built to reach the right people, not just more people.
Photography & Videography
Commercial, product, drone, and testimonial video and photo, shot and edited in-house.
Advertising
Paid campaigns across search, social, and streaming, targeted, trackable, and measured against real ROI.
Website Design
Sites built to convert, not just look good. Includes Shopify and e-commerce builds.
Email Marketing
Campaigns and flows that turn your list, leads, past customers, repeat buyers, into your best sales channel.
Messaging & Strategy
Brand research, positioning, and campaign messaging that carries through everything else we build.
WHO WE SERVE
Rural is the only market we serve
Farms, ranches, food brands, and ag organizations aren't a niche we dabble in. It's the only kind of business we work with, full stop.
WHAT IT COSTS
Full-service, without the enterprise price tag
We build lean, effective systems that put your budget to work, so real marketing stays in reach no matter your size.
Not just farms. The institutions behind them.
Kansas Tourism
TRUSTED BY ORGANIZATIONS ACROSS AGRICULTURE AND RURAL AMERICA
PROOF, NOT PROMISES
Recent Work
Ag business, social ads
Quiet posts to a 40% sales increase
Pet care service, lead gen
Nearly 200 qualified leads booked, starting from zero
Ag business, social ads
Quiet posts to a 40% sales increase
WHY BACK POCKET SOCIAL
Growing solutions from the ground up
Born from a freelance dream and nurtured into a full-fledged marketing agency, we've grown alongside the businesses we serve. I'm Lexi, part marketer, part rancher, and I started Back Pocket Social to help rural businesses and food producers grow based on what makes them real. Today, I lead a team of in-house specialists, strategy, content, photography, video, and web design, all under one roof, backing up the same hands-on approach I started with.
Our journey mirrors the growth we strive to achieve for our clients: organic, purposeful, and rooted in authenticity.
WHAT CLIENTS SAY
Testimonials
She redesigned our website and helps us each month with social media posts. She has been great to work with, quick response and turnaround times, as well as patience with me when I am slow to get her things.
Giles Ranch Beef & The Meating PlaceJenny Betschart
I am a control-minded person and I completely took my hands off and turned everything over to Lexi and I never once worried about anything. She just made things happen. She is a game-changer!
Midwest Mafia & Morgan WyattLisa Watson Whitman
Lexi and Back Pocket Social took a daunting part of my week off my shoulders. Trying to decide what to post on social media was very time consuming. She's freed up my time so I can focus on other parts of my business.
The FarmhouseErin Gutch
How much should you actually be spending on marketing?
Our free Marketing Budget Calculator gives you a clear, customized number, no generic percentages, just a plan that fits your business.
Ready for marketing built around your business, not a template?
Tell us about your business and what you're trying to grow.