Nope. Your checkout system works without a website. You get standalone checkout links you can share via text, email, Facebook, or a printed QR code. Some setups also include a simple online store automatically. Either way, a website helps but isn't required.

It depends on how many products you sell. A "product" isn't just "milk" — it's each combination of item, size, packaging, and subscription frequency. If you have 5 or fewer products, we use a checkout platform with a one-time license and $0/month ongoing. If you have 6 or more — common for dairy farms with multiple sizes and packaging — we use a platform that handles larger catalogs for $29/month. Not sure which you need? Email us your product list and we'll tell you in 5 minutes.

For most farms: $0–$29/month depending on your product count. Everything else — your database, waivers, automations — runs on free tiers until you're successful enough to outgrow them. At 50+ customers, expect an additional $10–$30/month in upgrades. Plus standard 2.9% + 30¢ per transaction for payment processing — but every platform charges that.

Platforms like Barn2Door, Local Line, and GrazeCart charge $99–$299/month and you're renting their system. Cancel, and you lose everything. With DirtWork, you pay once ($1,497) and own the system forever. Over 3 years, you'll save $1,200–$8,600 compared to those platforms.

Yes. Once it's set up, your weekly routine is basically: check your order dashboard, pack boxes, and mark deliveries complete. The automations handle emails, reminders, and notifications. We give you a recorded walkthrough and written guide, plus 30 days of support.

You can sign up for our $75/month maintenance retainer (about 2 hours of support per month), or book one-off sessions as needed. Many farms run independently after the first month.

No. We mark existing customers as "waiver signed" in your database. The digital waiver only goes to new online customers who haven't signed yet. If someone signed in person, the system knows and skips it.

Yes — once per month. On the 1st, they get an email with their current order and a link to make changes. The modification window closes on the 5th, so you have time to plan your week. No more last-minute texts.

The core system handles everything you need to take orders and manage customers. Add-ons like tipping, abandoned cart recovery, gift cards, loyalty rewards, review requests, and pack lists are optional upgrades that help you grow faster and run more efficiently. Most farms start with the core and add 1–2 features later. You can select them on the order form, or add them anytime after your system is live.

Yes — with our gift card add-on ($150 setup). Customers buy a digital gift card, the recipient gets a branded email with a unique code, and they redeem it at checkout. Perfect for holidays, birthdays, and bringing new customers to your farm.

Great question — DirtWork isn't just a subscription system. Even for one-time orders only, you get things a regular website cart doesn't: automated pickup reminders, a customer database that tracks lifetime spend and preferences, auto-generated packing lists grouped by pickup location, abandoned cart recovery, review request emails, loyalty rewards, and lapsed-customer follow-ups. A regular cart takes an order. DirtWork takes the order AND runs your entire fulfillment workflow so you're not spending 10 hours a week on admin.

What you're getting isn't just a store — it's the entire backend automation system. Automated pickup reminders, packing list generation, customer lifecycle tracking, loyalty rewards, review requests, abandoned cart recovery, and digital waivers. Setting up a basic online store takes an afternoon. Building the automation layer that makes your farm run on autopilot takes expertise. That's what DirtWork is.

DirtWork is the name of the checkout and order management system we build for your farm. It's not software you log into — it's a custom system set up on accounts you own. Your checkout, your database, your automations, your waivers — all on your accounts, all connected, all running on autopilot. We do the dirty work of building, connecting, and automating everything. Once it's done, it belongs to you.

That's exactly why we include a custom PDF system guide with every build. It documents how your entire system is wired — every tool, every automation, every connection — in plain language. You can hand it to any developer, virtual assistant, or tech-savvy friend and they'll be able to understand, maintain, and modify your system without paying us a dime. Between the recorded video walkthrough and the PDF guide, you'll never be dependent on us to keep your system running.

Everything. Your checkout lives on your account. Your database lives on your account. Your automations live on your account. Your waivers live on your account. Every login, every password, every piece of data belongs to you. We don't host anything. We don't hold any keys. If Back Pocket Social disappeared tomorrow, your system would keep running without a single hiccup.