Entrepreneurship Lexi Wright Entrepreneurship Lexi Wright

#75 Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co

“Being authentic has really paid off for us. Not necessarily directly in our business, I don’t know that it’s affected our bottom line, maybe it has,... but people love to see people that they can relate to.”

Join us in this enjoyable episode of Farming on Purpose with Macey. Macey shares about owning a cow calf operation with her mom and sister and how the family dynamics changed as the business grew. Macey talks about the importance of having and building a supportive community that you can go to ask learn and ask questions without judgment. Macey opens up about some of the lessons she’s learned along her journey. Listen in as we delve into having a cow calf operation with your family, building a community, and Macey shares a few stories from the ranch.

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#74 Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms  

“Anybody who is at all a part of agriculture, at all a part of direct-to-consumer knows that there is a lot of money that goes into this.”

Join us in this insightful episode of Farming on Purpose with Amanda. Amanda shares about finding her place on a multigenerational cow calf operation. Amanda opens up about what led her to start selling their beef directly to consumers. Amanda delves into how diversifying your operation can mean different things and reveals some realistic reasons for needing more than one stream of income. Listen in as we delve a variety of topics from finding your role, diversifying your operation to supplement your needs, and Amanda’s great advice on how to get started on a new venture.

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#73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess 

“I never saw this coming. I never saw the opportunity to come back full circle and continue that.”

Join us in this enjoyable episode of Farming on Purpose with Jess Perez. Jess shares about her family’s history being farmers, how her and her husband moved for his law career, and how Jess found her way back to agriculture. Jess opens up about running a cow/calf operation, getting into selling their beef direct to consumers, and some of the hurdles they’ve faced along the way. Jess also talks about marketing online, sharing your life and story to an online audience, and gives a great perspective on how you can find ways to share your story. Listen in as we delve into a variety of topics from the ups and downs of having cattle, your online presence being more than just ag related, and Jess’s mentorship.

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#72 Advice from a First-Generation Farmer on Surviving Trends

“I just have a passion for putting farm-fresh products on people’s tables.”

Join us in this informative episode of Farming on Purpose with Joseph Blakeslee. Taking us behind the scenes of his butcher shop, Bare Bone Butchering as well as his farm, Blakeslee Acres. Joseph shares about how he knew he wanted to be a farmer from a young age, how he and his wife started their farm, and some of the things Joseph learned along the way. Joseph touches on a very important topic in agriculture, mental help, and shares some tools that help maintain his mental health. Listen in as we delve into a variety of topics from first generation farming, butchering and farmer burnout.

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#71 Innovation in Animal Nutrition - Exploring Options in Prevention

“Sick animals cost you a lot of money so keeping them healthy is the full goal.”

Join us in this informative episode of Farming on Purpose and learn more about KSX Performance with Kaitlyn Keller. Taking us behind the scenes of her business, Kaitlyn shares about her love for animals, helping people, and how that translates into her business and how she operates. Kaitlyn dives into her products and explains some of the benefits of them. Listen in as we delve into the world of animal supplements and caring for livestock.

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#70 For the Kids: From City to Farm

“We’ve just had to get our name out there and stop being afraid of saying, ‘We are first generation farmers. I know we’re new but we have some phenomenal products.’ It’s become an education process for us to educate others on, honestly, what little we do know and it’s been a confidence thing. I had to be confident to say, ‘Hey, I raise livestock and I grow some phenomenal products. Would you like to try them?’”

Join us in this inspiring episode of Farming on Purpose and get up and close with Shohni Christensen, a newcomer to the agriculture industry with a great story behind their lifestyle switch. Taking us through her fascinating journey of getting into ag with a few animals for her children getting into 4-H to raising livestock and selling the meat locally and on their website. Shohni also shares about canning and educating others on food storage. Listen in as we delve into the world marketing in agriculture and Shohni is candid about some of her struggles marketing for a small farm.

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#69 Why 64% of Farm Transitions are Failing 

“But if you actually want your farm to successfully transition and you care about your children and the quality of life they are going to have and the opportunities they are going to have after you are gone, it is your responsibility to understand how that transition will actually play out.”

In this episode, I wanted to talk about a topic that is very important but one that isn’t talked about as much as it should be, transition planning. Before purchasing our family farm, I hadn’t put much consideration into planning for our farm transition after my husband and I are gone. After hearing Dr. Ferrell, a professor at OSU, speak about farm transitions, the importance of planning, and why 64% of farm transitions are failing, it made me put more consideration into our own transition in the future. I learned such valuable information and I really wanted to share that with all of you.

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#68 Getting Started with Stockdogs 

“It’s a lot easier to start a dog with a clean slate than erase a bunch of bad habits.”

Join us in this stimulating episode of Farming on Purpose and get up and close with Randall Walker, a renowned stock dog expert from Satus Stockdogs. Taking us through his fascinating journey of employing dogs in rotational grazing, Randall presents an eye-opening narrative on how stock dogs can significantly enhance farming efficiency. Perfectly tailored for those considering incorporating stock dogs into their operations, this podcast is loaded with critical analogues and recommendations. Listen in as we delve deep into the world of stock handling with dogs, the significance of breed-specific traits like fetching in Border Collies, and more.

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From Off-Farm Income Podcast: Episode 1912: A Million Open Doors

“I wish there were more opportunities for people to see the day-to-day of it, not just the ‘you want to teach about agriculture, you must want to be a teacher’. There’s other options to do that, especially now that I’ve gotten into the world of entrepreneurship…”

This week we are mixing things up a bit! I had the pleasure of being on the Off-Farm Income podcast hosted by Matt Brechwald back in December. We had such a great conversation about many different topics and I wanted to highlight that episode and share it! We talked about my FFA journey and the many benefits the FFA program gives to high school students as well as the unsung heroes, Ag teachers and FFA advisors. I shared about starting my marketing business and my podcast, Farming On Purpose.

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From the Archive: Episode 27: Market Shifts in Direct-to-Consumer Marketing in the Beef Industry with Linnea Langusch 

“Video is such a powerful tool when it comes to communicating about agriculture with consumers because it’s not a big Hollywood production that’s getting edited. It’s just somebody in their field talking about their cattle. It’s just real and authentic.”

In this episode, I had the opportunity to sit down with Linnea Langusch. Linnea dives into her research she performed while working on her Master’s degree. Linnea shares how COVID-19 made her shift her research and how it affected the beef industry. She then explains what obstacles the beef industry faced during the peak times of COVID-19 and how many farmers and ranchers had to rely on direct-to-consumer marketing.

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#67 Diversifying Your Cattle Income for Operation Growth with Neilson Beef

“Stuff that we don’t necessarily think is unique actually is unique. Our lifestyle is unique. There’s not a big percentage of us doing this in the world.”

In this episode, I had the pleasure of talking with Lance Neilson. Lance owns and operates a cow/calf business and he shared how he and his wife started growing their herd shortly after they graduated college and got married. Having both grown up in agriculture, they knew they wanted to raise their children in the lifestyle as well. Lance dove into some of the things he does to diversify his operation so that it is always evolving and growing. Lance also talked about getting into research projects and female cattle fertility that he does.

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#66 A Legacy of Direct to Consumer Beef with Callison Ranch

“Sometimes when things feel like it’s the worst day, it may turn out to be one of the best experiences in your interest.”

In this episode, I had the pleasure of talking with Nikki Callison of Callison Ranch. Nikki shared about how she got back into agriculture after being a teacher for ten years. Nikki and her husband, Roger started their direct to consumer beef operation and Nikki talked about her family history in the selling of beef business. Nikki also shared her experience raising three kids on the ranch and noted some of the lasting memories she has. Nikki explained the importance of marketing, not just for her business, but for agriculture as a whole. She likes using Instagram to educate people on agriculture and show some behind the scenes stuff to help people see where their food comes from and just how important agriculture is.

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#65 The Power of Small Farms and Slow Growth with Lane’s End Farm Creamery

“One of our favorite quotes of all time is, ‘The answer to America’s food problem is not one or two big answers, it’s many small answers.’ And we couldn’t agree more.”

In this episode, I had the pleasure of talking with Jesse and Lisa Vivian. Jesse and Lisa shared how they started Lane’s End Farm + Creamery. The original plan for the creamery was to make cheese but then Covid hit and like many others their plans had to adapt to the new demand of their community. Once their community got a taste of their milk, they had a huge demand to keep it flowing. Jesse explains how complex it is to have dairy cows and touches on some of the planning that goes into keeping milk production at a consistent level. Jesse and Lisa don’t want to keep their business model a secret, so if it is something you’re interested in, check out their course! Also be sure to check out their Instagram to see some of the creamery’s products!

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#64 From Homesteading to Backgrounding Beef and Meat Business Expansion 

“It’s not something that happens overnight, it’s a gradual transition. We started making our own bars of soap, I started making my own tallow, I started doing all these little things gradually that are creating a more holistic home, but it definitely takes time and you appreciate everything you have a whole lot more.”

In this episode, I had the pleasure of talking to Kerissa Payne of Covey Rise Farms. Kerissa shared about her journey building her farm operation with her husband in Ohio and then moving their operation to Kansas. As you can imagine, that process did not come without a few bumps in the road, but Kerissa and her family have settled into their new home and are working on expanding their business. Kerissa also delved into how she started making things from scratch and how going without some things, like their dryer, doesn’t have to be a bad thing.

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#63 Processing the Good and the Hard of Farm Life & Motherhood 

“What you feel like in the moments when it is a hard season is real and even in your mind you know in a few years it’s going to be easier but that’s a few years away. I feel like I try to let myself feel those feelings and for me, writing is how I process a lot of that and remembering that it’s ok to feel hard but just know it’s not going to last forever.”

In this episode, I had the pleasure of talking to Stacy Bronec. While not having an ag background, Stacy has taken to farm life and raising a family on the farm. Stacy shared about what she loves about farm life and some of the struggles she has encountered, like loneliness as a mother and farm wife. Stacy uses writing as an outlet, a way to process aspects of life, and to find community. Be sure to check out some of her essays and listen to the end of the episode to hear about Stacy’s wild third birth story!

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#62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

“The mindset of I do belong here. I belong here. Never underestimate your roots and where you came from and just try to find your place.”

In this episode, I had the pleasure of talking with Liz Fiedler of Sunny Mary Meadow Farms. Liz shared how her flower farm got started as a farm stand and the many different ag operations were run on her late husband’s family farm. Liz also opened up with us about losing her husband unexpectedly and her grief journey so far. Liz is more than just a flower farmer and business owner, Liz is also a nurse practitioner and she noted how the two have some commonalities. One other hat that Liz wears is a coach for other people wanting to start their own flower farms or operations. She has learned a lot in her journey to get where she is and wants to help others by sharing her knowledge and experiences.

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#61 Strategies to Calm the Chaos and Balance "It All"

“Recognizing the season and what actually is important in that season, I think, is the most important thing you can do.”

In this episode, I wanted to talk about a topic that many followers have asked me about, time management and how to manage all the irons in the fire as a wife, mother, farmer, and business owner. Sometimes it is hard to adjust your expectations to the season you are in, but once you do and set realistic, achievable goals, it will help you stay on track. I use tools like Google calendar to help me with time management. I have adopted the philosophy that there’s a home for everything in your home, business, and even digital material. That has really helped me stay organized and be more productive. An important tip I talk about is finding support systems to help guide you and achieve your goals, as well as support you on your journey!

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#60 Building Great Relationships with Your Rural Veterinarian

“Use veterinarians for our knowledge base. We worked really hard for that degree and it matters.”

In this episode, I had the pleasure of talking with Dr. Lauren Mack. Lauren shared her insight on what it is like moving to rural Kansas and buying a veterinarian practice right after graduation. After having been the new person in a small town, Lauren spoke about some ways she likes to get the community involved in welcoming an applicant or staff member. Being warm and welcoming to new members of the community is a topic we spoke a lot about and is important if you want your community to thrive. Lauren also talked about how to build a relationship with your vet as well as the importance of veterinarians to set boundaries for themselves to protect their mental health.

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#59 Start Homesteading in Your Kitchen with Meghan Gates

“The cattle industry is such a long game. You just have to plan for 10, 20 years in advance all the time.”

In this episode, I had the pleasure of talking with Meghan Gates. Meghan has a lot on her plate as a mother, rancher, and a business woman. Meghan dove into her background in agriculture as well as how she and her husband started their own cattle operation and selling beef shares. On the side, Meghan also has a western apparel online shop and a soup cookbook! Meghan suggested, if you’re interested in getting started in homesteading but aren’t sure where to start your journey, try the kitchen. Meghan shared where she got her inspiration for her cookbook and some techniques for cooking she wishes to pass on to others.

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#58 Expanding a Peach & Apple Farm in the Midwest with South Baldwin Farms 

“It’s different every day, which I love. That was one of my difficulties with an office job; it was a little bit of monotony and boredom. You’re not going to get bored on a farm.”

In this episode, I had the pleasure of sitting down with Gabe Spurgoen from South Baldwin Farms. Gabe shared about his career as an architect and how he didn’t feel fulfilled. What started as a way for Gabe to get away from his office desk by planting some peach trees quickly evolved into Gabe joining his father-in-law on the family farm as a fruit farmer. Gabe expanded on their peach and apple orchard operation and the seasonal employees that have now become like family to him. Gabe also discussed what it’s like to be an employee on the farm and talk about the farm succession and the future of the farm.

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